Buyers choose hotels for sale in Phuket for their combination of established tourism demand, income-generating potential, and long-term relevance within a mature and internationally recognised hospitality market. As one of Southeast Asia’s most visited island destinations, Phuket continues to attract year-round international and domestic travellers, supporting consistent occupancy and operational viability.

Phuket’s hotel market remains attractive to buyers due to several key structural factors:

• Strong international tourism demand supported by global air connectivity

• A diverse hospitality market ranging from boutique hotels to large-scale resorts

• Long-term government and private investment in tourism infrastructure

• Broad buyer appeal including owner-operators, investors, and hospitality groups

• Enduring relevance within Thailand’s and Southeast Asia’s tourism economy

Hotel Investment Strategies in Phuket

Hotel investment in Phuket typically focuses on established income streams, long-term tourism demand, and operational scalability rather than short-term speculation. Buyers often approach hotel acquisitions with a clear strategy in mind, whether targeting hands-on management, professional operation, or long-term asset holding within a mature hospitality market.

Depending on objectives, some investors prioritise cash flow from existing operations, while others focus on repositioning, refurbishment, or brand alignment to enhance long-term performance and resale value.

Common hotel investment strategies in Phuket include:

• Acquiring operating hotels with established occupancy and revenue history

• Targeting boutique or lifestyle hotels in high-demand tourism areas

• Repositioning or upgrading existing properties to improve performance

• Partnering with professional operators or hotel brands for management

• Holding hospitality assets for long-term capital appreciation

Phuket Hotel Market Trends 2026

Independent research and verified data by Thai Residential’s Phuket Market Analysis Team.

Phuket’s hotel market continues to demonstrate resilience, supported by strong international tourism demand, improving travel connectivity, and sustained interest from both leisure and investment buyers. Established resort areas and well-located hospitality assets have benefited from consistent occupancy levels, while limited new supply in prime locations has helped support long-term value.

Looking ahead to 2026, buyer focus is expected to remain on operational hotels with clear legal structures, proven performance history, and potential for repositioning or brand alignment. As Phuket strengthens its position as a year-round destination, hotel assets offering scalability, professional management options, and long-term relevance are likely to remain in demand.